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I know at the Buffalo (Depew) station they installed a new road side sign with the new logo, but they haven't changed the logo's on the station.
Posts: 7 | From: Depew, NY, USA | Registered: Mar 2004
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posted
I know about 3 months ago the station in Kirkwood, Missouri switched the logo in the station sign.
Posts: 547 | From: St. Louis, MO, USA | Registered: Nov 2002
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On my last trip I didn't see a single station with a new logo between Salinas and Salem. Maybe some have them on the street side that I couldn't see???
Personally, while I like the new logo, it was not too smart to make teh change without having the money to convert everything. Changing a superficial corporate "image" costs money that might be better spent on more substantive improvements. A now logo costs a bundle of money. Perhaps it might have been better spent getting a damaged Superliner or two back into service
[This message has been edited by Mr. Toy (edited 03-19-2004).]
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This has to way down on the list of "who cares" items in priority. Why change? The pointless arrow was at least recognized. I thought the change was another Warrington wacko exhibiting his lack of understanding the difference between facade and substance.
A good quote on the whole issue of "branding" and developing "brand recognition" comes from Roy Disney in the recent dispute over Eisner's management of the Disney corporation,
"Branding is something you do to cows. Branding is what you do when there's nothing original about your product."
As quoted in Newsweek of March 15, 2004.
Posts: 2808 | From: Olive Branch MS | Registered: Nov 2002
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