[This message has been edited by Mart (edited 05-03-2002).]

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Trust God, love your neighbor, and never mistake opinion for truth.
-Mr. Toy

The Del Monte Club Car

But yeah, what's really important is getting needed funding and using it effectively to run a top quality passenger railroad!

[This message has been edited by vthokie (edited 05-03-2002).]

Oh, and some of our liveries since privatisation are a terrible sight to behold. The Amtrak current one is positively a masterpiece compared to some!

Every time a railroad changes a paint scheme, it makes their trains look worse. That is because they never change all of the locomotives and cars, and therefore the trains become a mix of styles. Amtrak is the same way. Most of the trains I see are now a mixture of paint schemes, and they look rather stupid. If they always kept the same paint scheme, then they would not have these problems and people would always identify with it.

I agree!

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To stay on subject I say the old logo is much better.

I agree somewhat , but every paint scheme don't suit a certain type of locomotive or car(just because it looks good on this , dosen't mean it's gonna look good on that).

[This message has been edited by Mart (edited 05-04-2002).]

[This message has been edited by Mart (edited 05-04-2002).]

Well...as for the Amfleet I cars on the NEC, it seems to me that they have a few different distinct patterns of Faze Five, depending on coach, first-class or bar car...all of which seem to be fading rapidly due to using cheap paint that isn't very light-resistant. I have yet to see any Amfleet IIs, Horizons, or Viewliners bearing Faze Number Five. (The so-called Faze Five Toaster Version doesn't measure up to that on the HHP-8 or other locos. At this rate, I'm half-expecting to see E-60s wearing Faze Five sometime in the future...)

Incidentally...what's that Surfliner/Cascade Talgo paint scheme called, Phase 5½? It looks nothing like the Shamu/Acela version of Phase 5.

I think the Surfliner/Cascade paint schemes came out before the Genesis (Acela) Ph. V. The Ph. V on Genesis 169-207 can be called Ph. Vb (or V 1/2, I guess). Maybe Amtrak West has a title for the paint job, and I think the Cascades have always had the same paint scheme- except for a few special trains once in a while. So maybe that could be Cascade I. (???!)

I saw nothing wrong with the pointless arrow, though it was very "seventies." The new logo is nice, too, but not worth the price of redesign.

*I agree that Phase IV is best for Superliners, as it evokes memories of the streamliner days. Plus the lettering style is similar to the Surfliners, giving a sense of continuity between services.

I am not a big fan of the phase V locomotive scheme. It looks like somebody spilled blue paint on the roof and it ran down the front.

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Trust God, love your neighbor, and never mistake opinion for truth.
-Mr. Toy

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Originally posted by CK:
Does anyone know if the 3 lines under Amtrak on the new logo represent anything or is it simply meant as a design?

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This is where it really gets funny. The design is supposed to represent rails traversing a landscape, wherein the white lines are the rails, and the blue lines, the landscape.

But it looks more like solid dividing lines on a highway, doesn't it? And if the white lines are to be interpreted as rails, why do they enter the scene at a 40% grade? Shouldn't there at least be a cog rail?

Seems they've replaced the pointless arrow with a useless track.

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Originally posted by gct29:
The design is supposed to represent rails traversing a landscape, wherein the white lines are the rails, and the blue lines, the landscape.

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I wouldn't have seen that if you hadn't explained it. I just thought it was three blue whisps that disappear into the background. The grade deosm't worry me much, since it is not a literal track on a literal landscape.

I kinda like it, but the money could have been spent better elsewhere. A company should only change its logo if it has the money to change everything, signs, letterhead, business cards, name badges, etc. How many Amtrak station signs have the new logo? Salinas and the Monterey Peninsula throughway bus stops still have the old logo. How many name badges have been changed? Very few, I think. So why did they bother with a new logo in advertisements when it has no connection with the logo at the stations???

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Trust God, love your neighbor, and never mistake opinion for truth.
-Mr. Toy

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Gunn has other symbols he doesn't like. He insisted on having his official portrait made with a lapel pin of the old Amtrak logo,
commonly called the "pointless arrow." The new logo is hard to describe. It looks like a series of wavy lines or maybe a
seashell run over by a train. Some Amtrak old-timers have taken to calling it "the flying breast implant."

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[This message has been edited by Mart (edited 06-19-2002).]

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Trust Jesus,Ride Amtrak.

"Pointless Arrow" all the way!

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Originally posted by George Harris:
Branding is what you do to cattle. In business it is what you emphasize when you do not know what else to do.

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It seems odd to dig up this two year old topic, but I had a good laugh at this. In my experience it is what failing businesses do to make them look like a different business, without actually changing the way they do business. In the end they are only fooling themselves.